Without SEO you won’t achieve your goals.

SEO stands for Search Engine Optimization.

Yet, why is this optimization so important?

Consulenza SEO Ravenna

When a new website goes online, Google as well as all other search engines scan the page. i.e. they ”read” the website’s content (starting with its URL), its texts and images, but also the links between the single parts of the website. After the scanning process, Google then decides where to position the website among the countless Google search results (ranking).

The task of the search engine optimization (SEO) is to analyze a website and, if necessary, to modify it so that the various search engines can find it more easily when certain words are entered into Google. As a result, the position of the website changes significantly and it ranks higher (in most cases even much higher) on all search engines. Consequently, the traffic (i.e. clicks/visitors) to the website increases significantly and sales figures rise.

If, for example, a website offers various home appliances and a potential customer is looking for “no-freeze refrigerators” on Google, it is not only important that virtual shoppers can find the website in question quickly on the search result list, but also that they actually find the refrigerators and not, say, the kitchens or sinks of the website, or, even worse, that the customers find no website at all.

Creating an effective SEO strategy is a complex task that requires careful analysis and examination of both the structure and content of the website, and the development and implementation of a successful SEO takes more than just a few minutes.

The optimization of a website is particularly important when it comes to e-commerce, and if you want to increase sales figures seriously, all products and product categories of your business must be optimized.

Do you run an e-business, but have rather low sales figures? Then an effective SEO might be the solution you have been looking for all the time!

If you want to increase traffic to your website, you should seriously think about SEO auditing. An SEO audit is the process of analyzing how well your web presence relates to best practices. It is the first step to creating an implementation plan that will have measurable results.

Fill out the form and – in case you already have a website – please tell us its URL. We will then analyze the website together with you in our office in Ravenna or at your company.

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