Skoda Multi-Channel Portfolio Analysis
Complete Search + Display Integration • Elroq • Fabia • Kamiq
📊 Multi-Channel Portfolio Performance
1.986.202
Impressioni Totali
9.345
Clic Totali
0,47%
CTR Medio Portfolio
8.563€
Budget Totale Multi-Channel
1,09
Clic/€ Medio
🔍 SEARCH ELROQ
Impressioni
3.268
Clic
385
CTR
11,78%
CPC
1,53€
Budget
587€
High Intent
Premium CPC
🎯 DISPLAY ELROQ
Impressioni
372.640
Clic
1.558
CTR
0,42%
CPC
0,25€
Budget
397€
Best Display CTR
Low CPC
🔍 SEARCH FABIA
Impressioni
27.363
Clic
3.062
CTR
11,19%
CPC
0,88€
Budget
2.689€
Volume Leader
Best CPC
🎯 DISPLAY FABIA
Impressioni
764.846
Clic
703
CTR
0,09%
CPC
1,00€
Budget
701€
Lowest CTR
High Volume
🔍 SEARCH KAMIQ
Impressioni
18.561
Clic
2.439
CTR
13,14%
CPC
1,27€
Budget
3.088€
Best CTR
High Budget
🎯 DISPLAY KAMIQ
Impressioni
801.448
Clic
637
CTR
0,08%
CPC
1,10€
Budget
701€
Low CTR
Max Volume
Cross-Model Multi-Channel Performance Matrix
| Modello | Canale | Impressioni | Clic | CTR | CPC | Budget | Clic/€ | Performance |
|---|---|---|---|---|---|---|---|---|
| Elroq | Search | 3.268 | 385 | 11,78% | 1,53€ | 587€ | 0,66 | 🎯 Premium Intent |
| Display | 372.640 | 1.558 | 0,42% | 0,25€ | 397€ | 3,93 | 🏆 Best Display | |
| Fabia | Search | 27.363 | 3.062 | 11,19% | 0,88€ | 2.689€ | 1,14 | 👑 Volume King |
| Display | 764.846 | 703 | 0,09% | 1,00€ | 701€ | 1,00 | ⚠️ Underperformer | |
| Kamiq | Search | 18.561 | 2.439 | 13,14% | 1,27€ | 3.088€ | 0,79 | 🥇 CTR Champion |
| Display | 801.448 | 637 | 0,08% | 1,10€ | 701€ | 0,91 | 📊 Max Reach |
Multi-Channel Strategy Performance
Channel Efficiency Matrix
Strategic Multi-Channel Portfolio Insights
🏆 Multi-Channel Champions
Search Winner: Kamiq (CTR 13,14%)
Display Winner: Elroq (CTR 0,42%)
Volume Leader: Fabia Search (27K imp)
📊 Channel Performance Patterns
Search: Tutti i modelli CTR >11%
Display: Solo Elroq performante (0,42%)
Gap: Display underutilizzato (eccetto Elroq)
💰 Budget Allocation Reality
Search Dominance: 76% budget totale
Display Opportunity: 24% budget, performance mixed
Rebalancing Needed: Fabia e Kamiq display
🎯 Strategic Positioning
Elroq: Multi-channel excellence
Kamiq: Search specialist
Fabia: Volume-focused, display challenge
Elroq Multi-Channel Excellence: Unico modello con performance display decente (0,42% CTR). Strategia EV awareness funziona
Display Crisis Fabia/Kamiq: CTR 0,09%/0,08% vs 0,42% Elroq. Creative refresh e targeting optimization urgenti
Search Excellence Across Portfolio: Tutti i modelli >11% CTR. Kamiq leader con 13,14%, strategia search consolidata
Volume vs Quality Trade-off: Fabia massimo reach (765K display), Elroq massima efficacia. Budget reallocation opportunity
Display ROI Challenge: Solo Elroq genera ROI positivo display. Fabia/Kamiq sprecano budget su canale inefficace
Strategic Recommendations per Modello
🔋 Elroq - Scale the Winner
- Search: +100% budget (1.200€) - sfruttare CTR premium
- Display: +50% budget (600€) - unico display performante
- Mantenere funnel strategy search+display
- Estendere best practices display ad altri modelli
🚗 Fabia - Fix Display Crisis
- Search: +10% budget (2.950€) - performance solida
- Display: -50% budget (350€) - sottoperformante
- Creative complete refresh display
- Audience optimization + retargeting focus
🏔️ Kamiq - Search Specialist Strategy
- Search: +20% budget (3.700€) - CTR leader
- Display: -40% budget (420€) - inefficiente
- Focus totale su search excellence
- Test display learning da Elroq
🔄 Cross-Portfolio Optimization
- Transfer Elroq display best practices
- Unified creative framework con messaggi differenziati
- Cross-model audience insights sharing
- Multi-touch attribution implementation
